Is Fresh Roasted Coffee Really Better?

Freshly roasted coffee is often considered superior for several reasons, as the freshness of the roast significantly impacts the flavor and quality of the coffee. Here are some key reasons why fresh roasted coffee is better:

1. Preservation of Aromatics: Coffee beans contain volatile compounds that contribute to their aroma. The roasting process releases these aromatic compounds, but they can dissipate over time. Freshly roasted coffee retains more of these volatile aromatics, resulting in a more aromatic and flavorful cup.

2. Optimal Flavor Development: During the roasting process, complex chemical reactions occur that transform green coffee beans into the familiar brown beans we use for brewing. The flavors developed during roasting are at their peak shortly after the process. Freshly roasted coffee allows you to experience the full spectrum of flavors intended by the roaster.

3. Retained Freshness: Coffee beans are porous, and over time, they can absorb flavors and odors from their surroundings. Freshly roasted coffee hasn't had as much time to absorb external odors, preserving its intended flavor profile.

4. Greater Acidity and Brightness: Acidity in coffee is a desirable characteristic that contributes to its brightness and liveliness. Freshly roasted coffee tends to have a higher level of acidity, providing a more vibrant and dynamic taste.

5. Oxidation and Staleness: Coffee beans undergo oxidation, and exposure to air accelerates this process. The freshness of the roast diminishes over time as the beans lose volatile compounds and undergo flavor changes. Stale coffee can taste flat, dull, and lack the vibrancy found in fresh coffee.

6. Customization for Brewing: Coffee enthusiasts who enjoy experimenting with different brewing methods, such as pour-over, espresso, or French press, often find that adjusting grind size and brewing parameters is more effective with freshly roasted beans. The unique characteristics of the fresh roast allow for a more personalized and enjoyable brewing experience. 

7. Why choose our Specialty Coffee: We take great pride in providing you with the utmost experience of aroma and flavor with each sip. Using only high quality beans, we freshly roast our coffee with every order and ship it to your doorstep right at the peak of freshness.

To enjoy the optimal freshness of coffee, it's recommended to consume it within a few weeks of roasting.